HatersTrollsAI BotsEx-employeesCompetitorsDisgruntled clientsOnline mobsAnonymous whistleblowersMalicious PR agenciesReputation hit-jobsCoordinated bot networksHatersTrollsAI BotsEx-employeesCompetitorsDisgruntled clientsOnline mobsAnonymous whistleblowersMalicious PR agenciesReputation hit-jobsCoordinated bot networks

Private PR Crisis Unit

Reputation Under Attack?
Control the Narrative
Before It Controls You.

Discreet crisis intervention for CEOs, entrepreneurs, investors and public figures. Led personally by Sheeraz Hasan — #1 FAME Strategist.

  • Led by Sheeraz Hasan
  • London · Dubai · Los Angeles
  • 25+ years
  • NDA-bound

The Founder

Sheeraz Hasan — #1 FAME Strategist in the World

Every FAME 911 engagement is led personally by Sheeraz — 25+ years of celebrity media, $2–3B of earned media generated, and a proven playbook for high-stakes moments.

Sheeraz Hasan, founder of FAME 911 crisis unit

Personally Leading

Every FAME 911 Case

25+

Years Celebrity Media

$2-3B

Earned Media Generated

2B+

Global Viewers Reached

#1

FAME Strategist in the World

Media strategist for Kim Kardashian, Logan Paul, Zendaya, Paris Hilton, Justin Bieber, Jennifer Lopez and the world's biggest CEOs and UHNW individuals — guiding high-profile clients through the most consequential moments of their careers.

As featured in

Entrepreneur MagazineBloombergForbesABC NewsBBCHBO Max

Trusted to advise the world's most-watched figures

Case Studies

Sheeraz's High-Stakes FAME Work

Inside the campaigns, crisis moments and brand resets Sheeraz has personally led — in the words of the clients and the media.

CEOsENTREPRENEURSINVESTORSPUBLIC FIGURESCEOsENTREPRENEURSINVESTORSPUBLIC FIGURES

Private Crisis Services

We Contain, Redirect and Suppress Reputational Threats Across Every Surface.

Social, press, search, legal, influencer — managed in a single coordinated strategy. Sheeraz Hasan leads the response personally. Intake is fully confidential. Every move aligns with your counsel.

Media Attacks

Hit pieces, op-eds and hostile coverage — slowed, reframed or neutralised.

Legal Exposure

Public statements that align with counsel, not against them.

Social Backlash

Viral pile-ons, quote-tweets and mob cycles triaged in real time.

Extortion & Blackmail

Quiet containment with security-aware escalation paths.

Search Result Damage

Suppress, outrank and rebuild the first page of Google.

Influencer Pile-ons

25-year network activated to shift the conversation.

Investor-Facing Risk

Narrative work calibrated for boards, LPs and institutional buyers.

Scandals & Leaks

Crisis management for stories already in motion or about to break.

Why Speed Is the Product

Reputation loss moves fast.

Negative narratives spread faster, reach further, and carry more weight than positive ones — especially in the first hours.

Real-time threat data · Industry aggregated
0%
Trust Impact

of buying decisions are shaped by what people find online — before they ever call you.

-0%
Revenue Impact

companies facing a public reputational crisis see measurable drops in revenue, deal flow, or valuation.

3–5×
Faster to Spread

negative narratives travel three to five times faster than positive ones, especially in the first hours.

24–48h
Critical Window

most crises gain traction inside two days, as media pickup and algorithmic amplification take hold.

Source data: industry studies on reputational risk, consumer trust and crisis communication (Edelman Trust Barometer, Weber Shandwick, MIT Sloan — aggregated for the Sheeraz Hasan media practice).

How We Contain a Crisis

Six Moves. Executed in Parallel. Discreetly.

01

Rapid intake & war-room setup

Confidential assessment call. Full crisis protocol in motion inside the first hour.

02

Narrative control across every channel

Press, social, search, influencers — one coordinated strategy, no fragmented voices.

03

Direct negotiation with publishers

Quiet, senior-level contact with outlets, editors and platform partners to slow or reframe coverage.

04

Legal-aligned strategy with your counsel

Every statement, public move and private comment is coordinated to protect your legal position.

05

Strategic placements to suppress & counterbalance

When removal isn't possible, we bury negatives through owned media, SEO control and influencer-led narrative.

06

Creator & influencer coordination for redirection

We move the conversation. Sheeraz's 25-year network is activated to shift attention at speed.

Crisis Work Since 2010

A Career Spent Moving Narratives for the Biggest Names in the World.

25+
Years in private crisis work
$2–3B
In earned media generated
2B+
Viewers reached via Hollywood.TV
100%
Confidential · private intake

When Removal Isn't Possible

We Bury It Where No One Looks.

Some content can't be taken down. That's where suppression takes over — strategic media placements, owned-property publishing, schema and SEO control combine to push negatives below the fold, off the first page, and out of the conversation.

Results That Hold. Discretion That Lasts.

Once FAME 9-1-1 moves a narrative, it stays moved. No public case studies. No leaks. The only record of our work is the one that never existed.

NDA-bound engagementsConfidential intakeZero public case studiesAligned with your counsel

Engagement Tiers

Engagement Tiers

Every case is scoped privately. Engagements are priced per case after a confidential consultation — nothing is quoted until we've scoped the situation together.

Containment

72-hour rapid response

Scoped to your case
  • Rapid response inside the first hour
  • Press, social and search containment
  • Direct outreach to publishers
  • Senior strategist lead for 72h
Request Consultation
Most Requested

Campaign

Multi-channel narrative control

Scoped to your case
  • Everything in Containment
  • Sustained narrative redirection
  • Strategic media placements
  • SEO suppression & schema control
  • Influencer network activation
Request Consultation

Ongoing Protection

Founder-led retainer

Custom
  • Sheeraz Hasan as senior advisor
  • Always-on monitoring & early intervention
  • Quarterly reputation audits
  • Priority response for family & entities
Request Consultation

All engagements begin with a free 15-minute, confidential call.

How Long Does It Take?

Speed Is the Product. We Move Before the Story Moves Without You.

Hours

Containment

War-room live. Statements drafted. First publisher contacts made. Social noise sized and mapped.

Days

Redirection

Narrative pivots begin. Owned media live. Influencer and press partners active. Legal positioning locked.

Weeks +

Suppression & Rebuild

Long-tail SEO, schema, and reputation rebuild. Old content buried. Monitoring stays on.

What if it's already gone viral?

Call First. Containment Starts Before the Contract.

Even fast-moving incidents can be slowed, reframed or neutralised when handled with discipline. We stabilise first, then redirect. We don't wait for paperwork to start protecting you.

WhatsApp the Team Now

Corporate & Institutional Mandates

Sheeraz has advised across eight-figure consumer, healthcare and institutional mandates.

Unilever
Consumer Goods
Procter & Gamble
Consumer Goods
Johnson & Johnson
Healthcare
Gillette
Consumer Goods
AB InBev
Beverages
Binance
Crypto
Bybit
Crypto
Dubai Mall
Retail

Current engagements are protected by NDA and not disclosed publicly.

Confidential Onboarding · Know Your Options Before You Commit

A Case Briefing Costs You Nothing. Inaction Costs You Everything.

01

Free 15-minute assessment

No invoice, no commitment. A senior strategist listens and tells you where you actually stand.

02

One-on-one with the FAME 9-1-1 team

You speak with the people who will handle your crisis, not a gatekeeper or junior account lead.

03

Confidential intake

Only the core crisis team sees your case. Zero third parties without your approval.

Sheeraz Hasan background
FAME 911 logo

When the stakes are high, discretion matters.

Move before the story moves without you.

+971 58 513 1664WhatsApp100% Confidential

100% confidential · private intake · only the core crisis team sees your case.

Answers Before You Ask

Crisis Management FAQ

We respond immediately on WhatsApp and begin the assessment on the first call. The full crisis protocol is in motion inside the first hour.

Yes. Intake is handled in a private, confidential channel. Only the core crisis team sees the information, and we do not involve third parties without your approval.

We operate in full alignment with your lawyers. Every public statement, internal communication, and strategic move is coordinated to protect your legal position.

We stabilise the situation first, then redirect the narrative. Even fast-moving incidents can be slowed, reframed, or neutralised when handled with discipline.

Yes. We cover social platforms, digital publications, mainstream press, influencers, and search visibility. All channels are managed in a single coordinated strategy.

In many cases, yes. When removal isn't possible, we suppress, counterbalance, and overshadow the content through strategic media placements and SEO control.

Sheeraz leads the strategy personally. He oversees narrative direction, media positioning, and key decisions throughout the crisis.

We vet all cases. FAME 9-1-1 accepts only situations where we can create a real strategic impact and maintain the level of discretion required.

We handle highly sensitive cases regularly. Our process is built to protect privacy, coordinate with legal counsel, and manage the situation without unnecessary visibility.

After containment, we create a forward strategy: narrative repositioning, media restructuring, digital hygiene, and protocols that reduce future risk.

Yes. For cases involving physical threats, we coordinate with professional security teams. Containment extends beyond media when personal safety is at stake.